Togo is a quick plug and play solution for online ordering that solves a variety of problems that restaurants, breweries, and dispensaries face.
Out-of-the-box, it’s a straightforward Ecommerce system designed around local food and beverage delivery, but under the surface, there’s so much more potential, if you want it.
For instance, Togo works in tandem with existing 3rd-party online ordering services like GrubHub or DoorDash, and/or plugging directly into services like OpenTable, ToastTab, Google Analytics, or almost any point of sale system.
Togo is designed to be complementary by nature so there’s no need to discontinue your existing 3rd-party services, you can just use fewer paid features.
How to make a food ordering Togo website
The journey from basic online ordering to full hospitality management system goes a little like this…
Keep your current site or use Togo all by itself
Do you want to replace your existing site to start fresh? Or keep it separate with a subdomain? i.e. “https://order.yourRestaurant.com”
If you’re perfectly happy with your current site–fantastic! That’s great. It’s familiar to your customers and most importantly, it’s already there.
In this case, choose a subdomain.
A subdomain like, https://order.YourRestaurant.com, is technically a different website and it can easily be designed to match the style of YourRestaurant.com. This way customers experience a seamless transition when they go from your main website to your Togo site.
Setting up the fun bits
After you’ve decided where to put Togo, you’ll want to determine which features to add based on your offerings or needs. For instance:
- Gift cards
- Customizing order emails
- Experience dinner packages with reservations included
- Ecommerce analytics
- Adding text notifications
- Automating online order entry into the kitchen’s POS
- Adding on-site ordering
Adding gift cards to your Togo site
While Togo won’t generate card numbers or anything like that, you can certainly still sell your gift cards directly through your website and send them out in the mail without any additional plugins or addons. Simply add a new product category for gift cards and add your amounts as we have on the Togo demo.
Adding catering items to their own landing page using draggable blocks
Every restaurant could offer catering ordering if they use Togo. Customers can place large orders for catering trays of any size, defined by you.
Start by creating a new product category for “catering” with the help of WooCommerce product posts. Enter in all your catering items. Then, add a new landing page using Togo’s C9 Grid block and WooCommerce product blocks like we do in the video above.
Customizing order emails
Add your restaurant logo to your email notifications, and change their core color to match your brand identity.
It only takes a few minutes from WooCommerce > Settings > Email. Scroll down to enter in your custom color code and logo so all your order emails match the branding of your site.
Reservations with dinner packages or reservations with off-menu ordering
Full-service restaurants interested in keeping their reservation system in place should have Togo add a reservation time or “bookable” product to coincide with existing reservation slots.
For that, you’ve got both free and paid add-ons from which to choose for adding these bookable products on your Togo site.
All-inclusive dinner packages, with pre-fixe menus
Bookable products are easily configurable for reservations, appetizers, dinners, and dessert courses, all of which could come from just one order. And the quantity will be the number of people in your party.
Reservations and plain old ordering off the online menu
Customers making reservations can tack on their food order at the same time or wait until they arrive to order.
First create reservations as bookable products, priced at $0 or $1 so customers can add it to their orders. From there, they can either check out to make their reservation (and order when they arrive) or add any other item from the menu.
We recommend using the Bookings and Appointments Plugin for WooCommerce by Plugins Hive as a great starting point for both of the above situations because it’s free, and provides all the fields you’ll need to sell items with reservation time blocks included. It’s great for selling limited quantities of time blocks for breakfast, lunch, or dinner service depending on your venue’s capacity and table chart.
E-commerce analytics with Matomo and WooCommerce
Understanding the basics about your website’s performance is helpful, but pretty soon you’re going to want to know more nuanced information about where your online revenue comes from. Is it organic searches on Google? Press coverage? Social media posts of your food?
While Togo does support Google Analytics and Google Tag Manager plugins for WordPress, we recommend rolling with Matomo Analytics. Matomo allows your website to respect the privacy of your visitors by listening to Do not track settings, and retains data ownership by the site owner–not Google or any other 3rd parties.
Matomo Analytics is completely free, with paid extensions for more detailed data about users, revenue, and even keyword searches–something Google Analytics won’t give you.
Adding text notifications
Busy kitchens that are pumping out to-go, catering, and in-venue orders don’t have time for email inbox refreshing.
With Togo, restaurants can send texts right from the admin dashboard when the orders are out for delivery, or send automated texts to kitchen tablets and phones when a new order comes in.
The best part is customers can opt-in for text-messaging notifications so you can push out specials to loyal customers to encourage repeat-orders.
Automating online order entry into the kitchen’s POS
Togo online orders can be mapped automatically into your POS system of choice for a flat monthly fee. A perfect solution for full-service restaurants whose orders may need to be input directly into the on-site point of sale system.
Togo works with the team at Checkmate for on-site menu integrations depending on the restaurant’s point of sale system (that may include ToastTab, Aloha, Micros, and many other popular point of sale systems..).
Adding on-site ordering
A simple booking and reservation product add-on is more appropriate for FANCY restaurants already under high demand.
For others who are more focused on walk-ins that need fast service, we recommend a QR code system where users scan unique links for each table in the venue to order directly off the menu online from their own phones.
With our back of house integrations, your Togo website orders will go right to your kitchen. You can run an entire restaurant with orders coming in from customers’ own phones as they join your wifi!